about
Meet your new mentor who makes selling feel surprisingly enjoyable.
Meet your new mentor who makes selling feel surprisingly enjoyable.
Hi, I’M KARINA!
I’m here to help you make selling feel like your favorite part of the business —
natural, joyful, and the thing that actually gives you freedom.
Because let’s be honest: you didn’t start your business to feel stressed about DMs or drained by “content calendars.” You started because you wanted freedom — and selling is what’s going to give you that.
Here’s what I know about you:
You’ve done the work.
You’ve built offers. Joined courses
Taken notes that could fill a bookshelf.
And yet… when it’s time to sell, there’s that tiny pause.
That quiet voice whispering,
“What if I’m annoying?
What if they think I’m pushy?”
So you hesitate. You save the post as a draft.
You draft the message but never hit send.
You scroll instead of sharing.
But then there are those flashes — those moments when you’re talking to a friend about your work and you light up.
You feel it in your chest, in your smile,
in the way your hands start moving as you describe it.
That’s the real you.
The business you know is possible.
And the truth?
That version of you is not far away.
She’s already here — waiting for you to let her lead.
And how do I know all this?
Because I know that place.
When I tried to build my coaching business, I froze.
I overthought every word.
I couldn’t decide what I wanted to be known for.
I told myself I wasn’t ready — that I needed another certification, another course.
I looked busy on the outside, but inside, I was circling.
For years, I thought mindset alone would fix it.
I had the psychology background, the tools, the certifications.
When things finally started to shift
But the real change began when I stopped trying to think my way through everything and started paying attention to how things actually felt. When I noticed that the tightness in my chest wasn’t resistance — it was fear. When I realized my body wasn’t against me — it just didn’t feel safe yet.
That’s when everything started to shift.
Selling stopped feeling like an impossible fight
and became more like play.
I fell in love with my offer. I loved talking about it.
And sharing my business started to feel as natural as telling a friend about a place I love.
My Career Path
The Dream Job That Didn’t Fit
2018
At the peak of my corporate career, Head of Department before 30 — proud on paper, but quietly wondering… is this really it?
Quarter Life Crisis
2019
I hiked part of the Camino but couldn’t finish — work was waiting. Everyone walking the full path was self-employed and free to keep going. That contrast hit me hard.
Then someone asked, “What’s your passion?” and I didn’t have an answer. Together, those moments sparked my quarter-life crisis.
A Year in the Woods
2020
COVID furloughed me for a year.
I spent it walking in the woods, finally reconnecting with my body, my feelings, and the question: what do I actually want?
The Safe Business
2021
Started my own recruiting business — the “safe” choice. It worked. Freedom, money, success.
But it wasn’t coaching.
It wasn’t the thing my heart wanted.
The Move to Portugal
2022
With that freedom, I finally traveled. First stop: Lisbon. I thought it would be temporary, but the city, the ocean, and the sunshine captured my heart — and I stayed.
The Full-Body Yes
2023
I promised myself my next business wouldn’t be built from my head alone. I wanted a full-body yes.
After years of inner work, I finally gave myself permission to build the business I really wanted.
Doing the Work I Was Meant For
2025
Now I’m here — in the business that feels like mine. Every client, every conversation lights me up, and I love guiding women through the same shift.
It all led to this
And now my mission is simple:
I help women bring consistency, calm, and confidence into selling so their business can finally give them the freedom they started it for.
I’ve met so many brilliant women on this journey. Women with ideas that could genuinely change lives, yet stuck in the same loop I once knew.
They had everything it takes, but couldn’t quite step into it.
And I often thought, what a loss — for them, and for everyone who needs what they offer.
For some reason, I chose the long route.
It took me almost five years to finally start my coaching business.
I invested five figures before I ever signed my first coaching client.
I told myself I was getting ready… but really, I was scared. Fear, self-sabotage, self-doubt, imposter syndrome — I know them all.
Back then, I wish someone had told me the truth: building a business is mostly an inside job.
Because all the strategies in the world won’t work if your nervous system is stuck in survival mode.
Back then, I wish someone had told me the truth: building a business is mostly an inside job.
Because all the strategies in the world won’t work if your nervous system is stuck in survival mode.
Eventually, I figured it out.
I became my own experiment: testing, applying, and re-applying everything I’d studied in psychology and business, everything I’d gathered through those certifications.
And piece by piece, I built what I wish I’d had at the start: a simple, grounded way to turn all that knowledge into happy clients and real freedom.
It’s the same approach I use with my clients today —
so they can build a business that finally gives them the freedom they started it for.
Some of my favorite things..
CORE VALUES
GEBORGENHEIT
(that “welcome home” feeling)
There’s no perfect English word for this, so I keep the German one.
It’s that moment when someone looks at you and you instantly relax.
Like, “oh, I can stop performing now. All is well.”
That’s how I want my clients to feel: safe to drop the mask and just be.
FREEDOM
Slow mornings. Work that feels good.
Saying yes when you mean it and no because you can.
Freedom is when you can plan your week around what matters most — your energy, your people, your life. It’s leaving your laptop early on a sunny afternoon, or taking a Monday off just because you decided to. It’s the driving value behind everything I do — and the same kind of freedom I want my clients to feel in their businesses too.
LUSHNESS
Lushness is when life feels full, rich, and deeply nourishing.
Not necessarily from having more, but from savoring what’s here — flowers on the table, sunlight on the wall, a meal made with love.
That’s the energy I bring into my business too: work that fills you up, not drains you.
Abundant and grounding, expansive without ever being too much.
Now it’s your turn
READY TO MAKE THIS REAL?
START HERE
Join rewired: The way she sells and let 2026 be the year in which you fell in love with sales <3
START HERE
BREAKTHROUGH
Book a one-off session to find the exact patterns that are slowing down your sales & a step-by-step roadmap to clearing them.
BREAKTHROUGH
QUIZ TIME
Take the quiz to discover your hidden sales superpower and learn how to use it in your business.