You’re Using AI Wrong
(and It’s Costing You Sales)

Lately, when I scroll through LinkedIn (my social platform of choice), everything sounds… the same.

Different faces, same tone.
Different businesses, same phrasing.

What used to feel like a cozy space with real people now feels like walking into a conference room filled with robots.
All of the same model 😉

And don’t get me started on the bot comments.
ChatGPT all over the place.

And while I love AI (I am even certified as an AI trainer), I believe it has its time and its place.

Because here’s the truth:
AI can make you sound perfect.
And that’s exactly the problem.

When AI Breaks the Connection

When I first started experimenting with AI, I was obsessed.
I trained my own GPTs, tested hundreds of prompts, and tried to make it sound exactly like me.

Funny enough, I had just finished a copywriting course.
So instead of practicing what I learned, I tried to teach ChatGPT to do it for me.

It was impressive.
So much faster than me. The copy sounded polished.

But nothing like me.

And at that point, I didn’t even know what me sounded like, really, so I went along with it.

I wasn’t the only one.
Because a few months later everything on my social media feed sounded identical.

Even from people I used to love reading.
Their words had somehow lost their soul.

And not just in my social media feed. I used to love love love reading my favorite coach’s newsletter. 

It was one of the few I was looking forward to each week. But when she started using AI, I couldn’t help but be disappointed.
Like she didn’t come to our coffee date but sent a robot instead. 

In one email, we went from “I’m absolutely signing up for your next five-figure course”
to “I don’t even want to open your newsletter anymore.”

That’s how fast connection can disappear.

The Real Risk: When Everyone Sounds the Same

Using AI to write your content might feel like a time-saver… but it’s dangerous in two ways:

First: You’ll blend in with everyone else.
When everything sounds the same, your ideal clients can’t recognize you.
They scroll right past.

Second: You’ll lose the connection with the people who already trust you.
They’ll start to feel the distance.
They’ll wonder, “Where did she go? Why does this sound off?”

And if they can’t feel you, why would they buy from you instead of from the hundred others who sound exactly the same?

As a coach, creative, or service provider, your business is built on emotion.
You sell because people connect to you.
Because they feel inspired when you speak.

But when you use AI to speak for you, it’s like sending a robot to hold that conversation.

Does that mean you should avoid AI for content creation at all costs?

Not at all! But use it for what it’s really good at.

AI can be amazing if you stop asking it to write for you and start asking it to think with you.

Here’s Exactly How I Use It in My Business

If you know how to use it right, AI can be an incredible companion.
Below you find my exact framework. Ready for you to copy it.

1) Create a project that knows you and your brand

Inside ChatGPT (or any AI tool you love), create a dedicated project or workspace just for your content.
For example, I have one dedicated to blog posts.

This is where all your brand information lives. Your personal writing assistant’s brain, so to speak.
Think of it as onboarding your new writing partner.

You want it to know everything that matters for your posts:

• About you: Who are you? How do you want people to feel when they read your words?
• About your business: What do you do? What offers or services do you provide?
• About your dream clients: What are they like? What do they struggle with? 
• Your content pillars: The topics and themes you come back to again and again.
• Your stories: Add a document with stories you tell over and over.

If your AI tool allows it, upload these details in its knowledge database so it can access them automatically.

In the project description, also explain how you want it to collaborate with you.
This is where the magic happens.

For example, I tell my project to follow my Blog Content Framework, which means:

It never writes for me and never rewrites my sentences

It asks me questions to enrich my ideas

It organizes all my ideas into the copywriting framework I want to use

It gives me feedback as if it were my ideal reader, not an editor

Setting this up takes a little time, but, trust me, it saves so much time & energy later.
Once this is set up, you never have to “re-introduce yourself” again.
You can open the project and start creating straight away.

2) Share your idea — and let it ask you questions

Whenever inspiration hits, I simply open my project and start talking.
(Voice notes work best. Just like sending my bestie a voice note 🙂

I say something like:

“I want to write a blog post about [topic]. It’s important to me because [reason]. Here are all my thoughts…”

And then I just say everything that’s on my mind (I found out that it automatically stops you after 10min of talking ;))

After I hit send, my GPT is programmed to ask me 10 questions from the perspective of my ideal client.
What would she ask me about this topic? What would be her perspective on this?

Answering these questions brings so much more depth to my story.
It’s like asking my ideal client for feedback for every post I write.

3) Let it organize — not rewrite

Once all my thoughts are on the table, ChatGPT is programmed to sort them into the blog framework I like to use.
And the most important part here: It helps me think, but it does not rewrite my sentences at all.
What it does is organizing my 10-20 min babble into the exact story framework I want to use.

After that step, I have bullet points in my own words logically sorted into a framework.

Imagine how much easier writing the post is when you have that done for you!

4) Use it as a feedback partner

Once I’ve written the full draft, I copy my text into ChatGPT again and ask:

“Please read this as if you were my reader.
Is everything clear? Does the message flow logically?
What questions would she still have after reading?”

Again, no rewriting. 
Just honest feedback from the reader’s perspective. That way I con polish it myself without the text losing its soul.

Why this works

AI is incredible… when you use it for the right things.

It can help you think clearer, stay consistent, and save hours of time.
But it can’t replace you. (Yet, at least.)

Because the reason people buy from you isn’t your perfectly polished copy.
It’s you. The way you make them feel.

When you let AI write for you, you risk losing that connection. Or never establish it in the first place.

But when you use AI with you, it becomes your creative partner.
It holds the structure so you can focus on the soul.

I hope you feel encouraged to let AI support you in a way that brings out more of you.
So you can connect with your people like the really amazing human being that you are.